Tero Piirainen



When I was a CPO at Flowplayer and Muut, I had serious problems in developing frontends. While projects started nicely, they soon became hard to maintain. After a few months of development, the moral went down and the master plan started to feel unrealistic. It felt awful.

Frontend development is having a crisis. I read stories on how developers suffer from fatigue and burnout. I just don’t want my career to end like that.

Because I remember how web development used to be fun!

I still remember the exact moment when I discovered jQuery. It was a revelation: can I suddenly add logic to my pages in the same way I add styling? Indeed: “This is going to be huge”

And it was: in the following years we got introduced to groundbreaking concepts like separation of concerns, semantic HTML, and progressive enhancement. Things were great.

But then it changed

Developers discovered React and single-page applications, and Facebook started dominating how the web was developed. Slowly but steadily JavaScript developers took control of everything: logic, layout, styling, and UX development. And content-heavy websites were developed like they were single-page apps. Eventually, JS engineers won, UX developers lost, and the old foundation was gone.

But… The magic is still there

First, we must recognize that a content-focused website is a whole different beast than a single-page application. Secondly, we need to understand that UX development is a whole different field from JS development. The goals, skillsets, and interests are different.

Nue is an ambitious attempt to fix the status quo. It offers drastically simpler tooling for both JS and UX developers. It brings back the web standards model and coins it with the latest innovations. It makes web development enjoyable again.

Nue is the frontend troublesolver you’ve been looking for.

Peace ❤️,